Plus other things you should know about Facebook’s push that is new online dating sites.

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Facebook’s mind of item, Chris Cox, revealed information on a brand new feature that is dating Facebook’s yearly developer seminar this week. Justin Sullivan / Getty

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Of the many shocks at Facebook’s yearly designer meeting a week ago, CEO Mark Zuckerberg’s unforeseen announcement that Twitter is releasing a dating solution might have taken the dessert.

It is maybe perhaps maybe not at all that Twitter couldn’t introduce a dating function. It really makes a large amount of feeling, and Chief Product Officer Chris Cox also joked which he thought Twitter might have launched dating significantly more than a ten years ago.

“One for the great ironies in my situation is whenever many of us joined up with the first form of the solution in 2004, right back with regards to ended up being simply a number of university students, we had been convinced that dating is the next function Facebook would definitely include, ” Cox said onstage at Facebook’s meeting a week ago. “We were appropriate, just 14 years too early. ”

Exactly what had been therefore surprising in regards to the statement had been the timing. Facebook is coming from the biggest individual privacy scandal in business history. It spent lots of F8 trying to persuade individuals who, yes, Facebook may be trusted once more. Observers had been fast to indicate that starting a brand new feature like dating, which is sold with all sorts of privacy objectives and implications, is either bold or tone deaf, dependent on whom you ask. ( brand brand New competitor, Match Group, had been specially quick to point out of the tone deaf argument. lavalife chat line )

But as Zuckerberg stated: Facebook will probably keep building. And dating is next in the list. “This is approximately building genuine longterm relationships, ” Zuckerberg stated week that is last. “Not simply hookups! ”

Here’s what you ought to realize about the feature that is new.

Do we just make use of my facebook that is existing profile date?

Not really. The function calls for interested users to generate a brand new, split dating profile. You’ll access this brand new profile through your current Facebook profile, but potential times will discover your personal relationship profile in place of your standard one. Facebook does not want to make this a split software, in accordance with a business representative.

Just How are individuals harmonized?

Facebook is going to make some guidelines predicated on passions as well as other information, such as your location, but you’ll also have the ability to find feasible matches by “unlocking” groups or occasions on Twitter, that may permit you to relate with other singles that have unlocked those exact same teams or occasions. The concept, needless to say, is that you’ll immediately have actually something in accordance.

So how exactly does messaging work?

Facebook is creating a messaging that is separate simply for this dating feature — it won’t use Messenger or WhatsApp unless both events choose to swap figures or usernames. Either individual can deliver the very first message, but they’ll only be permitted to send that certain unless the recipient replies. Facebook is restricting the communications to text-only, meaning no videos or pictures or links. It is possible to imagine why.

That is building the product?

Facebook won’t actually state. The function has been built by the company’s profile group, that is run by Will Cathcart, a product that is long-tenured whom joined up with the organization from Bing in 2008. Cathcart oversees all Twitter pages, not only dating, and I also imagine we’ll find down that is managing dating especially when the ongoing business really rolls this feature out.

Then when will this launch?

It is not clear, however a representative stated Twitter hopes to start testing the function into the months that are coming. Those tests should determine with regards to will roll out more broadly.

Will this particular feature be free?

Yes, that is the program. Facebook doesn’t intend to run advertisements alongside these pages, either, and use that is won’t related to a user’s dating profile or behavior to focus on all of them with advertisements on other Facebook properties, based on a representative.